The SAFE Sri Lanka Road Safety Initiative, led by the Sri Lanka Medical Association’s (SLMA) road safety experts, held a successful media conference on April 5th, 2024. The event focused on preventing road traffic crashes during the New Year season and launching the “Safe City – Colombo” Project. Prof. Samath Dharmaratne and Dr. Ruwan Thushara Matiwalage from the SLMA committee addressed the media, likely outlining safety strategies and project details. This media conference aimed to raise public awareness and garner support for a safer Sri Lankan road environment.